Japanese Search Marketing for Your Business

Business Opportunities in Japan Market!

smilecom — Tue, 09 Oct 2007 06:00:59 +0000

Welcome to Smile Communications!

You can find a lot of potential business opportunities in Japan to expand your business and its profit revenues. However, you may need to fully understand a Japanese culture, which may be a bit difficult for non-Japanese speakers because you also need to know Japanese language as well.
Japanese culture is specificlly peculiar and unique.

Open a channel in a Japanese market.

We are here for you to support your business growing by solving all such kind of obstacles.
You do not have to worry about such issues at all since you are with us.

Search Engine Optimization

smilecom — Mon, 08 Oct 2007 19:14:44 +0000

SEO shorts for Search Engine Optimization. The word is getting more popular, and people are aware of how much it is important for their website to increase traffics.

Google is the leading Search Engine followed by Yahoo and MSN in United States.
However, the popularity of Search Engine in Japan is a bit different.

At this moment, Yahoo! Japan is leading to Google although the ratio of the Search Engine share for Google is drastically increasing.

We can optimize your search engine for a Japanese Market.
Please contact us for a possible opportunity in a Japanese Market.

Google Adwords: Cost-per-thousand impressions (CPM)

smilecom — Mon, 16 Jan 2006 00:16:12 +0000

Cost-per-thousand impressions (CPM): This stands for cost-per-thousand impressions. A CPM pricing model means advertisers pay for impressions received.

Google Adwords: Impression

smilecom — Mon, 16 Jan 2006 00:04:09 +0000

Impression: The “Impr” located on your reporting statistics refers to the number of “impressions” for your ad. The number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google…

Clickthrough Rate (CTR)

smilecom — Sun, 15 Jan 2006 23:42:21 +0000

Clickthrough Rate (CTR): Your clickthrough rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100.

Crick Through Rate (CTR)

Google Adwords: First page bid estimates

smilecom — Sun, 15 Jan 2006 23:41:12 +0000

First page bid estimates: You can find a first page bid estimate for each of your keywords on the Keyword Analysis page. This metric estimates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when the search query exactly matches your keyword. The first page bid estimate is based on the Quality Score and current advertiser competition for that keyword

Google Adwords: Quality Score

smilecom — Sun, 15 Jan 2006 23:40:21 +0000

Quality Score: Quality Score is the basis for measuring the quality of your keyword and ad and determining your cost-per-clicks (CPCs). Quality Score is determined by your keyword’s clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors. The higher your Quality Score, the lower the price you’ll pay per click.

Cost-per-click (CPC)

smilecom — Sun, 01 Jan 2006 23:32:01 +0000

Cost-per-click (CPC): Under its cost-per-click (CPC) pricing model, AdWords charges you for each click your ads receive. You won’t incur any costs if your ad is displayed for a search query and users don’t click it.