Business Opportunities in Japan – Japanese market trends!

Welcome to Smile Communications!

You can find a lot of potential business opportunities in Japan to expand your business and its profit revenues. However, you may need to fully understand a Japanese culture, which may be slightly difficult for non-Japanese speakers because you also need to know Japanese language as well.
Japanese culture is definitely peculiar and unique and absolutely different from the Western cultures.

Open a market channel in Japan by using the Internet.

We are here for you to support your business growing by solving all possible obstacles, so
you won’t hassle to worry about such issues at all since you are with us.

Search Engine Optimization

SEO shorts for Search Engine Optimization. The word is getting more popular, and people are aware of how much it is important for their website to increase traffics.

Google is the leading Search Engine followed by Yahoo and MSN in United States.
However, the popularity of Search Engine in Japan is a bit different.

At this moment, Yahoo! Japan is leading to Google although the ratio of the Search Engine share for Google is drastically increasing.

We can optimize your search engine for a Japanese Market.
Please contact us for a possible opportunity in a Japanese Market.


Google Adwords: Cost-per-thousand impressions (CPM)

Cost-per-thousand impressions (CPM): This stands for cost-per-thousand impressions. A CPM pricing model means advertisers pay for impressions received.

Google Adwords: Impression

Impression: The “Impr” located on your reporting statistics refers to the number of “impressions” for your ad. The number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google Network.

Clickthrough Rate (CTR)

Clickthrough Rate (CTR): Your clickthrough rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100.

Crick Through Rate (CTR)

Crick Through Rate (CTR)

Google Adwords: First page bid estimates

First page bid estimates: You can find a first page bid estimate for each of your keywords on the Keyword Analysis page. This metric estimates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when the search query exactly matches your keyword. The first page bid estimate is based on the Quality Score and current advertiser competition for that keyword

Google Adwords: Quality Score

Quality Score: Quality Score is the basis for measuring the quality of your keyword and ad and determining your cost-per-clicks (CPCs). Quality Score is determined by your keyword’s clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors. The higher your Quality Score, the lower the price you’ll pay per click.

Cost-per-click (CPC)

Cost-per-click (CPC): Under its cost-per-click (CPC) pricing model, AdWords charges you for each click your ads receive. You won’t incur any costs if your ad is displayed for a search query and users don’t click it.